In 1900, there was little electric street lighting. A commonplace sight at dusk in almost any American city was the appearance of the city lamplighter with his ladder...Nor was there much illuminated advertising but New Yorkers could marvel at a fifty-foot Heinz sign on the site of the future Flatiron Building: green lights formed a giant pickle. HEINZ was written across it in white bulbs. Slogans such as 57 Good Things for The Table flashing on and off below.
Frederic Lewis Allen
The Big Change
Photo courtesy of NYC Vintage Image
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